Our new kids natural toothpaste has a pleasant blueberry flavour which has been kid tested and approved! With boosted Xylitol (from the bark of trees) which is proven to reduce the bacteria in the mouth that cause tooth decay, it of course has none of the nasties that are found in other mainstream toothpastes such as fluoride, SLS and parabens.CERTIFIED VEGAN, PROUDLY AUSTRALIAN MADE & OWNED INGREDIENTS: Calcium Carbonate, Water (aqua), Aloe barbadensis Leaf Juice – certified organic, Glycerin (Vegetable), Xylitol, Silica, Sodium Lauroyl Sarcosinate (from coconut), Cellulose Gum, Dicalcium Phosphate Dihydrate, Natural Herb Extract*, Stevioside (Stevia), Magnesium Hydroxide, Potassium Chloride, Natural Blueberry Flavour.*Mint Oil, Eucalyptus Oil, Cardamom, Celery, Caraway. Coriander, Dill, Thyme, Rosemary and Sage.DIRECTIONS: Suitable for kids from 2 years of age. Under adult supervision, use a pea sized amount and rinse with water. Not tested on animals. Certified Vegan. Contains no genetically modified ingredients or microbeads. Manufactured under GMP (Good Manufacturing Practices).